Retargeting Advertising Defined
Retargeting Advertising is directed to those who are already visiting
your site to learn more about you. Too often, visitors find information
they need without taking the action you want – like making a purchase,
providing contact information, or requesting retargeting details.
This is your target audience – knowledgeable and familiar with you, and
ready to act on the right message.
We reconnect you with your audience through active online retargeting
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Retargeting Is Audience Segmentation
With our pixel technology, segment your site visitors
based on the pages they visit, then reach them with ads that are matched
and relevant to their interests.
Retargeting Is A Frequency Medium
The missing piece for online display advertising has
been the inability to reach select audiences with the frequency required
to motivate a response.
With retargeting, you can apply the frequency goals you want in order to
encourage return visits from your audience.
Retargeting Measures Your Audience
Your ad becomes the medium to measure exactly who sees
your ad and then interacts with your site. Demographic and Geographic
profiles allow us to build snapshots of your particular audience in
order to design more effective media plans.
Retargeting Measures Your Ad
Test different offers and creative as often as you need.
With retargeting, you can A/B test, compare static ads to animated
versions, measure the ability of your creative to build response and
drive results. You build on what is proven to work.
Retargeting Harnesses All Web Sites to
Reach Your Audience
Your retargeting message will appear on brand name,
highly ranked sites that your audience loves to visit. With our ability
to deliver over 90% of the world’s internet traffic, your ad will be
reliably delivered time and time again.
Retargeting Builds Relationships
With retargeting, your visitor becomes part of your
audience to communicate with however you wish, whenever you wish,
wherever you wish. Your ad can speak to your common interests. So tell
them more about your product or service, because your audience wants to
hear from you.
The Retargeting Pixel
Using our retargeting pixel technology your site visitors are
identified. One by one, as more visitors come to your site and are
served the retargeting pixel, the larger your audience grows to whom you
can deliver your custom ad message. With the retargeting pixel you build
an exclusive audience based on their interest in your site. At any time,
you can reach your audience on any site they visit. And, based on pages
they searched, your message can be customized to their specific
interests.
In the blink of an eye, your retargeting pixel information is identified
on 90% of the World Wide Web sites. The retargeting pixel tracks the
sites that your visitors surf. Your personal ad network is designed for
your visitors, by your visitors. The retargeting pixel ensures that your
ad always appears at the right place and the right time.
Retargeting and Remarketing Solutions
Once a visitor comes to your site, talk to them like you know them,
because they know you. Tell them more about your product or service,
build your brand, however you want them to think about you, go ahead and
say it. Because with retargeting, it's your audience to talk to.
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