Retargeting Performance Metrics
Retargeting Performance Metrics generated by a retargeting campaign are
just numbers... and any reporting program can provide them. Packaged
thoughtfully however, Retargeting Performance Metrics paints a picture
you can take action upon to improve performance.
Our background in direct marketing and data analysis gives us an
appreciation for packaging data so it is meaningful to you. We provide
the key "baseline" data for retargeting such as how many prospects are
cookied daily, how many ads are displayed (impressions), and how many
conversions have been received. Then we polish the diamonds in the rough
by indexing so key data is highlighted for attention.
We then go further in order to identify the "who" behind the "click". By
placing a unique tag with your ad, we are able to paint the details of
the audience profile that sees your ads.
● Who is it
that actually sees your ad.
● Who is it that
actually clicks on your ad.
● Who is it that
converts and accepts your offer.
By filling in the picture of who is behind the click and where they
live, you can hone campaigns and focus budget on the engaged visitor to
your site. As well, you can test messages that encourage passive
visitors to become engaged visitors.
If you would like to receive a sample Retargeting Performance Metrics
report to review, please call us at 877.855.5944 or fill in the
consultation request below and we'll be happy to provide you samples of
our data.
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