Online Retargeting and Remarketing Advertising Strategies For Political Advertising
Retargeting is a new and cost-effective fundraising and campaigning tool
that automatically redelivers your message to a highly receptive
audience: prospective donors and voters who have already visited your
site!
If you're leveraging the Web to help your candidate or initiative
achieve critical campaign goals, retargeting is absolutely vital to your
success. Why? Because 98% of all visitors to your site will leave
without taking any action at all.
Attracting visitors to your site is just Step 1. To capture their
donations, and ultimately their votes, you must induce them to return to
your site. Retargeting provides a proven method of doing just that.
Retargeting Will Directly Impact:
● Fundraising –
Solicit New Donors, Motivate Supporters, Drive for Money Bombs.
● Campaign Awareness –
Gain Name Recognition, Generate Excitement.
● Campaign Management
& Field Organization – Build Supporter Lists, Recruit Volunteers, Drive
Registrations, Promote Local Events, Solicit Petitions.
● Get Out The Vote –
Remind Likely Voters and Motivate the Base.
● Issue Advocacy –
Educate the Voters, Stimulate Interest, Appeal to Believers, Motivate
Supporters to Act!
Benefits Retargeting Provides:
● Your message is only
being seen by visitors who have been to your site–people already
familiar with your candidate or message, and who are
somewhat engaged.
● You can segment site
visitors by their interest.
● You can build
ongoing relationships with them over the course of the campaign.
● Cookies are active
for a timeframe you determine.
● Ads appear on brand
name and brand safe sites.
● Extremely affordable
and highly measurable.
See also:
Employee Recruitment |
College Recruitment
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